• Chris Daniel

6 Reasons Why You Should Hire A Professional Copywriter

Updated: May 27, 2020

If your business thrives with an online presence, you’d know that in the ever-competitive world of online marketing, content is still king. At some point, you might also have tried to go the DIY route but when you published your content, you think to yourself “surely this could be better”. Guess what? It CAN be better – with the help of a professional copywriter.

Here are 6 reasons to hire a professional copywriter for your business:

1. A copywriter creates a cohesive tone for a brand without the sales-y tone

There are times when a business owner finds that separating from their business is a challenge when trying to produce content. Most often than not, a business owner (who might be in the business for too long) uses industry jargon unknowingly. A copywriter can translate jargon into layman’s terms and make your message easy to grasp. They can do this consistently in all your content formats and channels where your content is published.

2. A copywriter saves you REAL time and money

We all know this - time is money. Compared to hiring a full-time employee, hiring a freelance copywriter is a cost-effective choice for businesses. If you hire a full-time employee, you have an obligation to pay for wages, insurance, among other things. On the other hand, when you hire a freelance copywriter, the only thing you are obliged to pay is their wage since this is how they usually charge clients. But the most important thing that you’re really saving here is time. You get to focus on growing your business.

3. A copywriter always creates high-quality work

A great copywriter knows what to focus on from the get-go. Target audience, tone and style, and the goals of the copy. It makes your life easier because they would know how to create a perfectly-formatted content, they know the difference between your and you’re, and most importantly, they can produce content that will build your credibility by using compelling copies that use the right keywords to rank on Google.

4. A copywriter can bring in considerable traffic - and by extension, sales

Even if you have an awesome product or service, you can’t market your offering if you do not have content that influences a buying decision. A copywriter will take the time to conduct comprehensive research on your target audience and learn what makes them tick. A copywriter will then use this information to speak on your behalf and produce compelling content and persuasive copies that will inspire your target audience to engage and eventually purchase whatever you’re offering!

5. A copywriter can keep your brand's online content fresh with the latest best practices

It’s no secret that the world of content is ever-changing thanks to Google and other search engines’ changes and updates every now and then. Input from an outside perspective can be just what you need to communicate your business to your target audience. An aspect of your product or service benefit may just be the winning difference that sets you apart from the competition and you don’t even know it.

6. A copywriter can create awareness for your brand in social channels

Yes, almost everyone is on Facebook, Twitter, Instagram, or LinkedIn. But did you know that not everyone can create an impact on their social media presence with engaging content that drives clicks and interaction with their target audience? This is where professional copywriters come in. If you hire a social media copywriter, you will almost instantly begin to notice an increase in engagement, organic impressions, and interaction on a professionally-made content, which helps in getting your content right where your target audience are.

Taking Action: Seeking Your Copywriter

I hope that with the above-mentioned reasons, you will begin to see professional copywriter in a different light and understand how crucial it is to have a professional in your arsenal to help you reach your business goals. Where to find them? You can easily find freelance copywriters on freelancing sites such as Upwork and Fiverr. However, if you’re looking for bespoke copywriting solutions for your business, we would love to hear from you! Contact us today for a free consultation and content audit.

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